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NEWS & WEATHER
THE LAKE RADIO WEATHER FORECAST BROUGHT TO YOU BY
Greg Laird’s love of all things music coupled with his love of all things Hill Country has culminated in the creation of YOUR soundtrack to work hard and play harder here on KLKE-DB THE LAKE.
Greg grew up in Abilene, Texas; a small west Texas town known for heart pumping football Friday night lights, national award winning BBQ dynasties, West Texas Fair and Rodeo and KEAN Radio. Being a fifth-generation Texan, Greg has always had a tremendous pride for the state of Texas.; you will often hear him tell people, “I am a Texan first and an American second”.
In the mid 70's through the mid 80's Greg’s family traveled every summer for a family reunion at none other than Valentine Lodge in Kingsland, Texas. The long hot summers on Lake LBJ birthed in him a particular passion for the Hill
Country. As a young child, he was so familiar with the local lake he would give tours. Greg followed in his father’s footsteps for many years in the boat business as well as traveling the winding Texas roads selling some of the first cell phones.
Anyone growing up in west Texas knew that "Abilene is KEAN...KEAN 105FM". While still in his teens Greg developed a rapport with the media from school clubs and later on as a director of the Abilene Jaycees and Abilene Chamber of Commerce board member. His favorite dealings were with KEAN. His first foray into the radio business was in Merkel, Texas as an overnight DJ just after graduating high school. He caught the radio bug. As the years progressed Greg’s interest into radio took him from Merkel to KEAN Radio as well as iconic stations iHeart Media and ESPN Austin.
In 2012, Greg found a way to combine his love for radio and high school football by calling games on the Texas plains near Lubbock. In 2017, Greg and his wife Lisa moved to Horseshoe Bay to be closer to family. For the last 5 years Greg researched the idea of digital radio and the result, The Lake, is the first of what he says, "Will be a network of stations dedicated to bringing music as well as focus on the local life and business".
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